Articles on: Channel Connections

How to connect (properly) to your Meta accounts (Instagram and Facebook)

Hi there,


We created this page to help you properly connect your Meta accounts (Instagram and Facebook) to Ägile Ässets. The key to success lies in understanding how Meta's ecosystem works and setting up the foundation correctly in their Business Manager first.


Why these steps are necessary


Meta's system works on a hierarchical structure where your Facebook Page acts as the "parent" account that manages permissions and access for connected tools. Here's the specific chain that must be established: Facebook Page → Instagram Business Account → Third-party tools like Ägile Ässets


This means:

  • Instagram Business accounts can only connect to external tools when they're properly linked to a Facebook Page first
  • Personal accounts (both Facebook and Instagram) don't have the business-level API access needed for social media management tools
  • Meta routes all Instagram API communications through the connected Facebook Page infrastructure
  • This setup enables auto-publishing functionality - Ägile Ässets can automatically publish your posts to Instagram through this Facebook Page connection
  • Without this foundation in place, the technical connection simply cannot be established


Think of it like needing a business license before you can open a business bank account - the Facebook Page is your "business license" that enables the more advanced features like auto-publishing to Instagram.


What your setup should look like when done correctly


Before we dive into the steps, here's what you're aiming for in your Meta Business Manager:


Meta Business Suite shows connection between Instagram and Facebook page






Your end goal is to have:

  • A Facebook Page (not personal profile)
  • An Instagram Business/Professional account
  • These two accounts properly linked together in Meta's system
  • Both accounts managed through your Meta Business Manager


Important limitations (how Meta's API works)


Facebook connections:

  • Meta's API is designed to work with Facebook Pages rather than personal profiles
  • You must be logged into the correct Facebook account before attempting connection
  • This is the standard across all social media management platforms


Instagram connections:

  • Meta requires Professional or Business Instagram accounts for API connections
  • Personal Instagram accounts don't have API access capabilities
  • Instagram Business accounts must be linked to a Facebook Page within Meta's system
  • This connection allows Ägile Ässets to auto-publish posts directly to Instagram through the Facebook Page integration
  • When posting Stories, Meta's API automatically publishes to both Instagram and the connected Facebook Page simultaneously


Step-by-step connection process


Step 1: Set up your foundation in Meta Business Manager


This is the crucial first step that many people skip. You need to establish the proper connections in Meta's system before connecting to any third-party tool:

  1. Log into your Meta Business Manager
  2. Ensure you have a Facebook Page set up (not a personal profile)
  3. Make sure you're an admin of this Facebook Page


Step 2: Convert Instagram to Professional/Business (if needed)


If you currently have a personal Instagram account, you'll need to convert it:

  1. Go to your Instagram profile
  2. Tap the three lines (menu) in the top right corner
  3. Tap "Settings and privacy"
  4. Tap "Account type and tools"
  5. Tap "Switch to professional account"
  6. Choose either "Creator" or "Business" based on your needs
  7. Follow the prompts to complete the setup


Step 3: Link Instagram to your Facebook Page in Meta's system


This is the foundation that Meta requires - you must do this in their system first:

Watch this helpful video tutorial:


After following the video, go to: https://www.facebook.com/settings/?tab=linked_instagram

This links your Instagram Business account to your Facebook Page within Meta's ecosystem.


Step 4: Connect to Ägile Ässets


Only after completing the Meta setup above, come back to https://app.agile-assets.ai/settings and connect your accounts.

Connect accounts from settings


Common troubleshooting


If you connected to our app before properly setting up the Meta foundation:

  1. Remove our app from https://www.facebook.com/settings?tab=business_tools
  2. Complete the Meta Business Manager setup (Steps 1-3 above)
  3. Reconnect to Ägile Ässets


Remember: These connection requirements are consistent across social media management platforms due to Meta's API architecture.


About Instagram posting functionality


The connection setup enables different publishing capabilities:


Regular Posts: Ägile Ässets can auto-publish posts directly to your Instagram Business account through the Facebook Page connection. This allows for scheduled posting and automated publishing workflows.


Stories: When you publish a Story to Instagram through any social media management platform, Meta's API automatically publishes it to your connected Facebook Page as well. This cross-posting is built into how Meta's system operates for all third-party integrations.


Once you've established the proper foundation in Meta's system and completed these steps, your connection to Ägile Ässets should work smoothly. The key is getting that Meta foundation right first!


All should be fine now, good luck!

Updated on: 22/07/2025

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